The Spoke N’ Rider will execute a sales promotion effort for the first 4 weeks of each semester to enhance all other marketing efforts related to targeting the new freshman class.  All freshmen will be offered a 10% discount on all inventory in the shop.  They will be required to bring student ID to show proof of class.

In addition, The Spoke N’ Rider will extend the 90 day service guarantee to 180 days for all freshman who purchase a bicycle during the 1st semester.  The increased bike sales and resulting higher profits the shop expects to realize through this promotion should outweigh the cost of providing additional free days of service.

One of the other promotional events planned for the fall is a drawing.  Two name boxes will be placed on campus, one in the student union, the other in the cafeteria.  The name card requires name, campus address and birthday.  These demographics will be used later in the year for direct mailing campaigns.  The drawing will be held the beginning of November and the winner will be awarded with a 19xx Light Flight.  This promotion’s purpose is to gain name recognition among new and existing students as well as develop targets for a direct mail database.

The Spoke N’ Rider experiences a large drop in sales in January and February, just after the holiday spending season.  These are the coldest months of the year and most consumers do not feel the need to purchase outdoor equipment at this time.  To help boost sales during this time, The Spoke N’ Rider will offer a free biking helmet with every new bike purchase (a $70-$100 value).  This should help motivate consumers to purchase a bike during the winter season. 

One last promotional effort is to participate in the regional tradeshow held in Rolling Hills, USA, 90 miles outside Mountain City.  This show brings in vendors within a 300 mile radius and gives Mr. Hill and his staff the opportunity to see upcoming bike designs first-hand and also to evaluate the competition.